Originally known as the New Balance Arch Company, New Balance began as a Boston-based company in the early 1900s, manufacturing orthopedic shoes and arch supports.
Thanks to the company's expertise in hand-crafting specialized footwear, runners began turning to New Balance for custom-made shoes in the 1950s and '60s. As the New Balance reputation grew, so did the demand for New Balance cross-training shoes.
Today, New Balance is focused on meeting the needs of the everyday athlete, as well as providing more choices for everyday wear. What's more, New Balance is committed to American workers. Approximately 25% of New Balance shoes sold in North America are produced by a U.S. workforce using U.S. and imported materials.